Public Relations

apiroconsulting.com

Apiro Consulting offers free initial public relations advice to SASSLA members. Members are entitled to an hour appointment for advice on urgent media management issues, media strategy, help with promoting a “good news” story, internal communications or other public relations matters.

Apiro is managed by Andrew Montesi, who works with Tindall Gask Bentley Lawyers and also advises associations, companies and groups from a wide range of sectors including education, legal, finance, health, entertainment and sport.

Andrew is a former 9 News reporter who started his career in the communications department at the Adelaide Football Club.

Contact SASSLA on 0412 654 817 to arrange an appointment or if you require urgent assistance from Andrew.

Andrew Montesi

Apiro Consulting – Does My School Need a Public Relations Strategy?

Testimonials

I have been a SASSLA member for over 15 years and worked in both country and metropolitan schools. I have always appreciated SASSLA’s strong advocacy work on behalf of all leaders. I am fortunate to have experienced the compassion, support, and expert advice of SASSLA’s Chief Executive, Phil O’Loughlin, in partnership with the legal support of Tindall Gask Bentley Lawyers, during a challenging professional time. I highly recommend SASSLA to education leaders.

Matt Saunders, Principal

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Matt Saunders, Principal

Joining SASSLA has afforded me the greatest level of professional support I could possibly have hoped for. It provided me the opportunity to be heard meaningfully and with the assumption of good intent. The Association has shown great expertise in both legal and departmental processes, as well as holding clear understandings about management and site context. I will continue to appreciate their professional network and membership.

Betty Elsworthy, Preschool Director

I became a member of SASSLA in my first year as a Primary School Principal. The immediate and responsive support I received from Phil O'Loughlin and the entire team provided me with the skills and knowledge required to navigate some complex decision making and change management. Balancing the needs and entitlements of students and staff with the expectations of the wider community provided many challenges. SASSLA's expertise and understanding of the Department’s policies and procedures provided me with the foundation and confidence to navigate these challenges. Their unconditional support and advice was instrumental in achieving positive outcomes for our school community. I can't thank them enough and recommend membership to all leaders.

Adam Blakely, Principal

Without the support of SASSLA I would not have stayed connected to and be continuing in my chosen and much loved career. It is so important that Principals have the full support and confidence of the Department. My very public legal case highlighted the fragility of the system when support and confidence dissipates in the face of political interference, media attacks and intolerance. SASSLA gave me support and encouragement during a very difficult time and when it seemed that no-one else would listen

Sue Burtenshaw, Principal

I see my SASSLA membership as a type of insurance policy. It’s my support network to fall back on in possible times of crisis. Knowing that I have legal assistance a phone call away and financial assistance with legal costs gives me peace of mind. It’s reassuring to know that I have genuine peer support now and throughout my future career.

Ilia Tsoutouras, Education Director

I have been a SASSLA member for 20 years and have found their assistance invaluable as a school leader and even more so now that I am moving into a new role as an Education Director. It has been reassuring to know that I have access to expert advice in stressful times and someone to talk to who gives an impartial voice on leadership issues. The service I received from Tindall Gask Bentley Lawyers was brilliant. They are highly experienced in Departmental policies and procedures and assisted me during a very vulnerable time. I am glad I made the switch 20 years ago!

Deb O'Neill, Education Director

My SASSLA membership is an essential, professional investment in a service and resource I could not go without. Knowing I can make a call to SASSLA enables immediate communication to take place in a confidential and reassuring context when faced with unforeseen challenges. They actively listen with clarity and provide recommendations of action during conversations. All matters are dealt with great sensitivity and care.

Dina Zunis, Principal
Primary Principal of the Year 2021

Whilst other associations and the Department talk about leader well-being, it has only been SASSLA who has provided the care, concern and professional guidance for me over the past two years. As leaders we often hear of others enduring stressful times and it is easy to gossip, dismiss or think it won’t happen to us and walk away. I hope no-one has to endure what I have, but if you do, you can’t afford not to belong to SASSLA.

Lynne-Maree Hastings, Principal

Being a member of SASSLA provides me with support and care as a Preschool Director. The representation of early childhood education within the Association is a priority as is the challenges associated with this leadership role. SASSLA has been instrumental in working with other Associations to discuss Directors’ workload and the Enterprise Agreement around the 24 hour face to face teaching time. My issues and concerns are always addressed promptly and in particular Phil O’Loughlin has always ensured my wellbeing is of the utmost importance. I would recommend membership to all Preschool Directors as the personalised representation and recognition of our work is a key focus.

Nicole Otto, Preschool Director

From time to time Principals and leaders alike can be presented with challenges or matters within education which can only be resolved with legal advice and/or representation. I was fortunate enough to be a member of SASSLA when I needed legal representation. The SASSLA team not only helped with providing me access to their legal advisors; they also made regular contact with me, providing much needed moral support and professional advice. Thanks SASSLA

Stuart Miller, Principal Consultant

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